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Back in the 1980's, we used to write press releases for the press. How quaint.  Yesterday's Print News Gets Trashed & Forgotten... And we used to write 'em only when we wanted to get coverage of significant company news. Those days are gone forever. After all, your buyers are on the internet, reading your press releases directly. They use free online tools like Google Alerts, Bloglines, and Technorati to get instant updates any time your company, product, or industry might be mentioned. And bloggers scoop MSM (main stream media) reporters on breaking stories all the time. Today, successful press releases speak directly to your target audience -- and indirectly to search engines and bloggers. (And oh yeah -- sometimes the main stream media, too!) If you're still writing primarily for the MSM, it's time for a total press release makeover. Here are four top tips for making over your press releases to meet 21st century marketing practices: |
