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How does blogging and podcasting help my business?  1. Get past spam filters. Blogs let you deliver your messages directly to the desktop of your subscribers and readers...completely BYPASSING email. As email marketing becomes less and less effective (thanks to spam), blogs, rss feeds, and podcasting are becoming more and more effective for reaching your online audience.
2. Get listed at Yahoo! A business blog with an RSS feed can get your site listed in Yahoo... within 24 hours and without paying the $299 search engine inclusion fee. Why? Yahoo is currently building an RSS directory and has opened a "back door", allowing people to list their website with RSS feeds. I work with my business blog customers to show them how to get their blogs and websites listed at Yahoo! 3. Dominate your market niche. By building informational blog feeds, you position yourself as an expert on your topic. With blogging and podcasting, you can extend your reach and enhance your credibility in your area of expertise. 4. Search engines love blogs. Or rather, search engines love to index good blog content. All search engines are actively and aggressively looking for fresh, hot, content...and by blogging you are not only providing your customers with valuable information, you are actually giving the search engines more content to crawl, more content to index. The end result? You're likely to get more traffic from search engines as a result of business blogging.
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