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 In December 2006, Apple Computer estimates that it has sold over 67 million of its iPod units. And of course, there are millions of other competitive mobile media devices...the Zune, the Zen, the iRiver...the list goes on and on!
And what's more: people who own mobile media devices are actively searching for multimedia content to add to their playlists. Make no mistake: this is a powerful new medium. And it?s not just kids downloading music, either.
If you?re a small business: you probably already know that many of your prospects are downloading white papers and other information products from the web. And if your customers have iPods or other mobile media devices, they are also looking for audio and video information about your products and services. Your customers have the technology. How are you using this powerful new medium to extend your reach and enhance your credibility in the marketplace?
If you are thinking that your business is too small to have a podcast plan, or that your business doesn?t really have anything to do with audio or video?I want to tell you a little story that might just change your mind. Click the link to listen to "Why Small Businesses Need a Podcast Plan in 2006" This audio podcast is under 9 minutes long....and if you've never listened to a podcast before, I encourage you to start with this one! You don't need an iPod to listen to this mp3 file....all you need is a computer with a media player, an internet connection and a sound card. Start listening to podcasts today! |
