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Provide clear navigation. The big three engines -- Google, Yahoo, and MSN -- all send out spiders that crawl the web. A spider is a program that visits Web sites and reads their pages to create entries for the search engine index.
You need to provide a clean, clear, easy navigation path for the search engine spiders to follow.
And wouldn't you know it: your customers like clean, clear navigation, too!
Here are two top tips for providing the kind of navigation that search engines...and people...seem to love.
Create a site with a clear, horizontal hierarchy and text links. Every page in your site needs to be reachable from at least one static text link. Don't believe it? Read what Google has to say about site navigation at the Google Webmaster Guidelines.
Offer a site map. Make a site map with text links to your site's most important pages. If the site map has more than 100 links, break the site map into several pages. Sitemapdoc offers a free tool that can help you quickly generate a map for a site with less than 750 pages.
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