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ONSITE factors to avoid. To earn good ranking at the search engines, you will want to follow Google's quality guidelines. This is a comprehensive list of not only "what to do" but also ?what to avoid?. And while this list is posted by Google, these quality guidelines hold true for the other engines, as well.
Remember, your goal is to build a quality site. Avoid garbage content, keyword stuffing, designing without text and words, and a whole host of other factors that make your site unattractive to the search engines.
For example, many search engines have trouble indexing dynamically generated pages ? pages with ?&? and "&id="in the URL bar. If you use dynamically generated pages or a content management system, make sure you export your content to static html pages that the search engines favor.
Bonus: Three Page Re-Write Solutions for Windows Servers
There are three low-cost solutions for Windows servers that can automatically convert
dynamically-generated pages into more search-engine friendly static pages.
Rewrite Path - if you are using DOTNET, make sure Rewrite Path is activated. If
you are NOT using DOTNET, go to:
IIS Mods - download for free here: http://www.iismods.com/download.htm.
Install & Test. If it doesn't work, go to:
IIS Rewrite - http://www.qwerksoft.com/purchase/ . Purchase price $99.
Install & Test.
You have very little to lose and very much to gain by trying one these three solutions! Beyond search engine implications, your URLs will look much more friendly to your customers.
(If you have an Apache or Linux server, re-writing your URLs is usually a snap! Use this free URL rewriting tool to get the code to change your.htaccess file to automatically generate search engine friendly URLs.
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