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Evaluate the QUALITY of the website that is linking to yours. The quality of inbound links to your site is much more important than quantity. Here are your three basic quality checks:
a. PR ? PR used to stand for ?Public Relations?...but in the world of search engine marketing, it stands for ?Page Rank?. Devised by Google, Page Rank measures not only the quantity of links pointing to a website, but the perceived "quality" of the page. Google Page Rank uses a scale of 0-10: 0 is an ?invisible? or ?low-quality? site, and ?10? is a highly visible, high-quality site. To find out a site's PR, you can use the free online tool at SearchEngineEngine.com ? or you can install the free Google Toolbar, which shows approximate PR of every site you visit.
b. Alexa - To find out how popular a website is, go to alexa.com. Here, you can enter the URL of any website; or you can install the Alexa toolbar directly onto your browser. Alexa ranks a site from 1 to as many sites millions. The lower the Alexa ranking number, the more popular the site. Alexa isn't entirely accurate, because it relies on statistical sampling that isn't random. But while Alexa is not perfect, it is a quick gut check on a site's popularity and quality.
c. Your own eyes. Peruse a site, and you'll get a good sense of its quality. Do the pages follow the ONSITE guidelines? If the answer is yes ? even though the PR and Alexa ranking may be low -- realize that it may not be low for long. A high-quality site will eventually gain search engine attention.
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