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Top Internet Marketing Tips for Small Business |
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Internet Marketing in the Midwest
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Social Media Requires Social Graces
Who is the Emily Post for social media? Not me! But I’ll take a shot at answering a question from my e-mailbag that seems more apt for Emily Post or Miss Manners than yours truly.
Here’s the Q:
I’ve had a few people contact me in Facebook asking to be “friends”, whom I have never met, [...]
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Dealing with Boorish Messages from Strangers
I walked to the mail box with a garbage bag in my hand. I was going to simply toss my trash in the dumpster, but the mail woman was driving up to my mail box, so I walked out to retrieve my mail with my sack.
The mail lady handed me my mail. I set the [...]
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Who are your REAL friends?
Are you a social media bigot? Years ago, I remember watching a public service announcement on TV. A worried little boy was talking to his grandfather. The conversation went something like this:
Boy: “Grandpa, Billy said I was prejudiced.”Grandpa: “Who’s Billy?”Boy: “Billy is my Jewish friend.”Grandpa: “Billy’s right. you ARE prejudiced.”Boy: “Why?”Grandpa: “Because you think of [...]
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Two Easy Wordle Website Branding Excercises
I’ve been noodling with the delightful Wordle.net application for a few months now. Initially, I used Wordle to create word clouds that I use as art in PowerPoint presentations.
For example, I entered my opening remarks on a presentation about Social Media for Business, and Wordle generated a unique and relevant welcome slide image. The main [...]
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The 5 Warning Signs of Social Media Smarm
Have I got a deal for you! I’m so excited……
I can’t tell you the details here, but it will be very high profile, and the launch involves social media.
Because you’re an influential blogger, we’d like your involvement in the roll out.
IM me!
How to recognize social media spam when you read it. Sometimes, I get clownish [...]
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The Ten Behavioral and Emotional Stages of Twitter
In one week, I will celebrate my one-year Twitterversary. I began what I called my “Twitter Challenge” about a year ago.
With close to 1,500 Tweets and almost 200 followers (well, until Twitter ate most of them yesterday, anyway!) I reckon that I’ve gone through different behavior and emotional stages of Twittering over the past [...]
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The 2 Worst Customer Service Scripts for the Age of Social Media
I’m a long-term customer (soon to be ex!) of two vastly different firms.
Company A has a so-so service offering.
Company B has an unique and exceptional product.
However, both companies give stinky customer service. And here’s a key difference in their loathsome customer service approach:
Company A apologizes profusely and insincerely at every turn.
Company B apologizes for nothing, [...]
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Social Media: How Much and How Many?
Social media sites are springing up all over the internet.
How many should you belong to?
How much time should you allocate to participating at each?
And how do you measure success?
photo credit: b_d_solis
The answers to the above questions, of course, are:
How many? 3
How much time? 7.2 minutes per day
How to measure success? 10 buckets of cash [...]
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When you don?t need more web traffic?
People ask me about “traffic” all the time. As in:
“Laura, how do I get more web traffic?”
Somewhere, somehow, some folks seem to have forgotten that traffic is undesirable!
Sometimes, lots of traffic is stinky, smelly, and annoying!
photo credit: SignalPAD
Don’t get caught in traffic! There are about a zillion attraction and marketing tactics that can lead [...]
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Watch the Rise and Fall of Blog Subscribers
The Rise and Fall of Blog Subscribers. Do you use Feedburner to burn your blog’s RSS feeds? That’s no surprise. Many blogs do — and with little wonder. Feedburner integrates so many useful tracking, marketing, and optimization tools — it’s almost ridiculous to blog and NOT use Feedburner!
When you’re in your Feedburner console, it’s easy [...]
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