Laura Bergells is Maniactive

Laura Bergells is Maniactive

Laura Bergells  //  More than PowerPoint: I blog about the art + creativity of presentation. http://budurl.com/maniactive

Dec 9 / 9:19am

My Most Requested Social Media Slide of 2009

Over the past year, I've chatted about social media with quite a few people. In presentations, seminars, and training sessions, I often make reference to the Air Force Blog Assessment Flow Chart.

This chart is a valuable, at-a-glance image of how the Air Force responds to blog posts. You can see it and download it for yourself at Flickr.

I also find the Air Force flow chart to be a valuable guide for responding to more than blog posts -- really, it works for all kinds of social media channel mentions (FaceBook, YouTube, Twitter, forums, comments, et. al.)

However, when I perform a "stand and deliver" type presentation to a crowded room, I can't show The Air Force flow chart very well on a PowerPoint slide. (It's - er - something of a visual doozy!)

The information in the Air Force flow chart is great. However, presenting it effectively to a large group can be a challenge!

So here's what I did. I took the same basic content and presented it in a slightly different way. (See below). It's on a PowerPoint slide, and it's still a visual mess, sure to inspire groans.

Here's the twist: I generally ask someone from the audience to come up and perform a version of "PowerPoint Karaoke" -- that is to say, I don't speak to the slide. I ask someone else to walk the audience through the flow chart.

It works. Someone in the audience rises to the challenge. I have yet to have a person walk through the chart incorrectly.  And the audience seems to enjoy the change of pace and hearing a fresh voice.

I always reference the real Air Force Blog Assessment Flow Chart instead of my own imitation, but... people keep asking me for a copy of this slide. It's my number one slide request of 2009!

So I've posted the graphic above for your downloading pleasure. If you download it and use it, be sure to play PowerPoint Karaoke with it. That's probably the real power of presenting the information in this slide - tackling complexity by introducing humor and a fresh perspective.

How else might you present this information?

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